Drivers searching for dependable all-season performance often find themselves comparing the Cooper Endeavor and Goodyear Assurance. Both tires promise comfort, safety, and long tread life, but each one brings a slightly different approach to daily driving needs.
The Cooper Endeavor focuses on a quiet, smooth ride with reliable wet and dry traction, making it a strong option for family sedans and crossovers.
Goodyear Assurance, on the other hand, stands out with advanced tread technology and multiple variations designed to balance fuel efficiency, durability, and confident handling in different road conditions.
While both brands aim to deliver long-term value, their performance differences can be felt in real-world scenarios such as wet braking, highway stability, and seasonal adaptability.
Understanding these distinctions helps drivers make a confident decision based on lifestyle and driving priorities. This comparison breaks down strengths and weaknesses, making the choice between Cooper Endeavor and Goodyear Assurance much clearer.
Cooper Endeavor vs Goodyear Assurance
Car tires play a big role in safety, comfort, and performance. Two strong choices in the touring all-season tire category are the Cooper Endeavor and the Goodyear Assurance.
Both are designed for daily driving and promise long tread life with reliable grip. Yet they come with their own strengths and weaknesses. Let’s look at each tire in detail.
Cooper Endeavor All-Season Tire
Product Details
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Brand: Cooper
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Size: 225/45R17 91V
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Section Width: 225 mm
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Load Capacity: 1356 lbs
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Tread Depth: 10.5/32″
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Tread Type: Non-Directional
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Maximum Pressure: 44 PSI
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Rim Width: 7.5 inches
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Tire Diameter: 24.96 inches
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Aspect Ratio: 45
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Speed Rating: V
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Warranty: 65,000 miles treadwear + standard limited warranty
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Launch Year: 2021
Features
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Water evacuation grooves and checkmark channels for strong wet traction.
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Stable and predictable handling design.
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Quiet tread pattern that reduces noise.
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Wear Square Indicator for tread life tracking.
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Balanced performance across dry, wet, and light snowy roads.
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Even treadwear for extended longevity.
What is the good?
The Endeavor offers strong grip on wet roads. The tread design pushes water away, reducing the risk of hydroplaning. Drivers also get a smooth and quiet ride, which makes long trips more comfortable.
The Wear Square Indicator is a practical tool. It helps track tread life without guessing. Even treadwear adds more value, giving drivers consistent performance over thousands of miles.
What is the bad?
While traction in light snow is fair, performance in heavy snow or ice feels limited. The tire is built more for everyday city and highway use than for harsh winter conditions. Some drivers may also notice that steering response is solid but not as sharp as sport-focused models.
Overall Opinion
The Cooper Endeavor is a reliable all-season tire that balances comfort, wet traction, and longevity. It is well-suited for family sedans and commuters who want dependable performance without high cost.
Goodyear Assurance All-Season Radial
Product Details
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Brand: Goodyear
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Size: 205/55R16 91H
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Section Width: 205 mm
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Load Capacity: 1356 lbs
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Tread Depth: 9/32″
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Tread Type: Asymmetrical
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Maximum Pressure: 91 PSI
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Rim Width: 6.5 inches
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Tire Diameter: 24.9 inches
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Aspect Ratio: 55
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Speed Rating: H
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Warranty: 65,000 miles / 105,000 km + lifetime warranty
Features
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Multiple biting edges for traction in wet, dry, and snowy conditions.
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Wide tread grooves that channel away water and slush.
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Optimized tread pattern for low noise levels.
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Large shoulder blocks for strong cornering and dry handling.
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Designed for long tread life with balanced performance.
What is the good?
The Assurance gives drivers strong all-season reliability. Its biting edges improve grip in light snow better than many standard touring tires. Wet traction is also impressive due to wide grooves that move water quickly.
Noise levels are low, keeping rides comfortable. Goodyear’s large shoulder blocks improve cornering, making the tire feel more responsive in city and highway driving.
What is the bad?
The tread depth is slightly less than the Cooper Endeavor. This may affect total longevity. While the tire works well in light snow, deep snow or icy roads can still cause problems. Ride comfort is good but may feel a bit firmer compared to softer touring tires.
Overall Opinion
The Goodyear Assurance is a well-rounded tire for drivers who want solid wet and dry performance with dependable tread life. It performs slightly better in snow than the Endeavor but may wear a little faster due to its shallower tread depth.
Details Comparison for Cooper Endeavor vs Goodyear Assurance
The Cooper Endeavor and Goodyear Assurance target the same type of driver: someone who wants a safe and comfortable tire for year-round use. Both carry a 65,000-mile treadwear warranty, making them competitive for long-term value.
The Endeavor has a deeper tread at 10.5/32″, compared to the Assurance’s 9/32″. This suggests the Cooper may last longer with even wear. It also comes with a helpful treadwear indicator for quick checks. Comfort is another highlight for the Endeavor, with its quiet ride and smooth handling.
The Assurance, on the other hand, focuses more on traction variety. Its biting edges and asymmetrical design give it an edge in light snow and slushy conditions.
It also has larger shoulder blocks, which improve steering and cornering. Drivers who face occasional winter weather may find the Assurance more reassuring.
In terms of sizing, the Cooper is wider (225 mm vs 205 mm) and has a lower aspect ratio, which gives it a sportier stance. The Goodyear has a taller sidewall (55 ratio vs 45), which can provide a softer ride over bumps.
Both are dependable, but your choice depends on priorities: comfort and tread life lean toward Cooper, while traction variety and handling strength lean toward Goodyear.
FAQs
Which tire lasts longer, Cooper Endeavor or Goodyear Assurance?
Both offer a 65,000-mile treadwear warranty. The Cooper Endeavor has deeper tread depth, so it may offer longer life under similar driving conditions.
Which tire is better in snow?
The Goodyear Assurance performs slightly better in light snow because of its biting edges and tread design. Neither is a true winter tire.
Are these tires quiet?
Yes. Both are designed to reduce road noise. The Cooper Endeavor focuses more on comfort, while the Goodyear Assurance balances comfort with handling.
Which one gives better handling?
The Goodyear Assurance has larger shoulder blocks that improve cornering. The Cooper Endeavor delivers stable but more relaxed handling.
Conclusion
Both Cooper Endeavor and Goodyear Assurance are strong choices for all-season touring tires. The Endeavor stands out for quiet comfort, deep tread, and long-lasting wear.
The Assurance shines with better snow traction, responsive handling, and trusted all-season grip.
Drivers who value smoothness and longevity may lean toward the Cooper. Those who want stronger handling and light winter ability may prefer the Goodyear.